In India, the word for dust is 'khaki'.  In India, there is a lot of dust.  In fact, there is so much dust that when the British Army was headquartered there, their dress white uniforms became coated with dust every time they set foot outside their tents.  Now, this was the nineteenth century and the British were a little 'fussy' to begin with.  (They owned most of the world at the time).  One particular priggish officer didn't like his boys parading around looking dirty.  So he took a piece of the dust encrusted white drill twill cotton cloth and sent it by post to the home office in London:

"I must have a fabric that is the same color as the dust here in this God Forsaken place."  He wrote.

In typical British fashion, they took his request quite seriously and set about weaving a fabric that would finish the color of Indian dust.  When they mailed it back to him for approval, he called it-------"Khaki" and ordered all his company's uniforms in the new fabric.

Khaki evolved from there to the casual cotton fabric it became in the twentieth century.  Later, when the British Empire exploited the resources of Asia, they had khaki produced in British protectorates and crown colonies of Hong Kong, Taiwan and various islands.  As the khaki was imported from that part of the world, it came with the odd slang name of "Chino".

But in every country, with every name, the natural fiber that is the most wearable type of fabric to this day, is the color of dust.

"Dust" is not only a new label and a new brand, but a new approach to fabric.  Just as "khaki" evolved as a solution to a new, foreign world, Dust  is a collection of fabrications that are solutions to the challenges of our new century.  All products in our Dust line are "easy care" weaves and blends.  As the microchip has revolutionized personal electronics, it also has powered looms and washing processes to achieve the softest and must durable fabrics yet known to man.

Let Dust take you in the future while it reminds you of the past.  It's the best of the new high technology world  that builds on the tradition and quality of our ancestors.

Dust...it's a good story and a great new brand...Dust